PRO MAX / KING 4K: The Premium Reseller Case
PRO MAX and KING 4K carry the highest per-credit price in the range at €15–17 per credit. At 0.1 credits per 1-month line, each credit activates 10 monthly subscriptions — the same ratio as GOLDEN OTT. However, PRO MAX packages cost more: Starter is €170 for 10 credits vs GOLDEN OTT's €125 for 10 credits. For monthly customers, PRO MAX at Starter rate costs €1.70 per monthly activation in credits vs €1.25 on GOLDEN OTT.
Annual subscriptions cost 1 credit per line on PRO MAX — identical to GOLDEN OTT and the DH PLUS annual rate. At Scale (100 credits / €1,500 = €15/credit), each annual customer costs €15 in credits. Compare this to NEO 4K Scale (€8.52/annual customer) — PRO MAX costs €6.48 more per annual subscriber. This premium requires proportionally higher retail pricing to maintain equivalent margins.
